IT ALL STARTED WITH A FRIENDSHIP STORY

The idea of Les Vilaines was born in Provence, from the gathering of three women, all very different, but commonly sharing the pleasure of enjoying good wines and above all sharing together.


With a background in communication, marketing events and press.. the creation of a vintage specially designed for women looking like them quickly became obvious.

With the energy that characterizes them, Anne, Geraldine and Emmanuelle promptly bottled their desire with the firm intention to share these epicurean moments.
They chose the soil of Provence to realize their first wine and the colour of the rosé, true emblem of the territory concentrating the expression of the terroir, embodying the art of living of the south, reflecting a know-how and transmitting values of sharing, friendship and savoir vivre.

A complex and uninhibited rosé for all happy moments !

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THE SPIRIT OF LES VILAINES

Les Vilaines meet and recognize themselves beyond appearances, as epicureans, sensitive to quality and desiring to enjoy happy moments. Adept of a certain art of living, Les Vilaines are active and keen women, happy to meet for an after work drink, to exchange, laugh and discuss.
Les Vilaines are both elegant and relaxed, impertinent and quirky. They enjoy wine, but not just any wine. They enjoy gathering in chic or more popular places, in a garden, in the city centre or in one’s kitchen. The Vilaines love life and do not care about hearsay. They like to enjoy beautiful summer evenings.

l'étiquette les Vilaines vue par Frankie Alarcon

FRANCKIE ALARCON SKETCHES LES VILAINES

A custom made label

From a very young age, pencil in hand, Franckie has been drawing what surrounds him with veracity. Curious by nature, he paints life, observes people and situations with an amused eye.

The cartoonist shares his activity between illustration, comic strip and is the author of some some delightful books. Inspired by fashion, seventh art, comic strip and cooking, his sharpened eye is unique when it comes to depicting women. At the same time elegant, cheeky and intense, they often strike the pose or are sketched on the spot, surprised in an instant. Franckie sketches women with a lot intensity and the strength of his line could not better suit the embodiment of Les Vilaines.

His pencil stroke was immediately the right one. The spirit of Les Vilaines was precisely reproduced on this mischievous looking face, whose expression invites sharing. A look that appeals and a singular framing for an already collectors label launching the first vintage also representing a first for its author who signed his first creation for a label of wine!

«I immediately got along with the temperament of Les Vilaines: relaxed girlfriends having an after work drink in a rock’n’roll, friendly and modern spirit. Wine and its related visuals are unfairly and too often set in a male or retro fashion universe. I liked the Vilaines’ approach consisting in breaking these codes and taking the opposing view. In addition, being myself an amateur of good wines, I had always wanted to associate my drawing with this universe».

Frankie masters the accuracy of the line enabling to seize the moment and his irresistible illustrations are prized by great names of the luxury industry who regularly call upon him for live illustrations. Amongst them: Lancôme, Jimmy Choo, Maison Corthay, Coty, Baume et Mercier, Jaegger-Lecoutre.

Official website: franckiealarcon.com